About
Karl McGinnis
Twenty years in the United States Air Force as an intelligence analyst, working at the NSA. Now working with food blogs.
BlogWatchr is where the two meet.
Pulling the thread
An intelligence analyst spends their career chasing after answers. There's too much data, but the question matters. And, so you hunt for the missing piece that fits. The job teaches you to look past the first pattern, to question whether it's a cause or a coincidence, and to keep testing until the evidence supports the conclusion.
Search visibility presents a surprisingly familiar challenge. Everyone has a theory when the core updates roll out. You can see how it impacts your site. But it's not always easy to see why.
I can't tell you exactly why your rankings are down. But with a broad dataset, correlations emerge.
If you want to see them, sign up for the free reports.